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    A little birdie told us...


    We know…we know…we weren’t ever going to drink the Twitter Kool-Aid either. Become one of the tweeple. The twitterverse. The twunks (people who Twitter while drinking)…no thanks!

    But then we got a taste of the undeniably pertinent real-time info being shared, and well,

    here we are <twitter.com/inkwel>

    Jeremiah Owyang

    Actually an employee at Forrester Research, Jeremiah Owyang and his tweets

    <twitter.com/jowyang> were proof enough for us that we needed to engage. If you’re

    interested in understanding social media better, he’s an amazing resource.

    New Brand Voice Guidelines

    Research isn’t the only reason to check it out. Brands like <twitter.com/Four_Seasons>

    are translating their brand voice to fit a new more casual medium and still maintaining

    their integrity. It’s an emerging art and endlessly interesting.

    Deeper Connections

    Finally, we are connecting to other agencies and design houses, clients, friends (okay,

    and <twitter.com/andyroddick>), in surprisingly relevant ways…finding new partners

    to collaborate and grow with.

    Admittedly, it’s kind of like a party game that you have to be in the mood to play. But

    the prizes seem to be worth the extra tweffort.

    Cheers,

    Meredith & Stephanie

    Principals, Inkwel.com


    #TBT
    Jingle Belles

    Jingle Belles

    Twice As Nice

    Twice As Nice

    What's Your Sign?

    What's Your Sign?

    Wilde About 2010

    Wilde About 2010

    A little birdie told us...

    A little birdie told us...

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