What's Your Sign?

Trading places.

While the average brand is getting more 'personal'--the average person is getting more 'branded.' One-of-a-kind ringtones, customized avatars, DIY blogs...how long before you get your own logo?

At what point does a person turn into a brand?

When someone gets 5,000 followers on Twitter (or even 500) or becomes a celebrity on YouTube or reality TV, has the invisible line been crossed? Is he or she now a package-able commodity?

Where's the value?

And is that a good thing? Is it better to be thought of as a brand or a person? Is it possible to be both? With the way things are going, looks like we're going to find out.

What's up with you?

Of course if you're thinking of becoming a brand, or simply want to strengthen your company's existing image--we'd love to hear from you!

Have a fun long weekend,

Meredith & Stephanie

Principals, Inkwel.com