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    What's Your Sign?


    Trading places.

    While the average brand is getting more 'personal'--the average person is getting more 'branded.' One-of-a-kind ringtones, customized avatars, DIY blogs...how long before you get your own logo?

    At what point does a person turn into a brand?

    When someone gets 5,000 followers on Twitter (or even 500) or becomes a celebrity on YouTube or reality TV, has the invisible line been crossed? Is he or she now a package-able commodity?

    Where's the value?

    And is that a good thing? Is it better to be thought of as a brand or a person? Is it possible to be both? With the way things are going, looks like we're going to find out.

    What's up with you?

    Of course if you're thinking of becoming a brand, or simply want to strengthen your company's existing image--we'd love to hear from you!

    Have a fun long weekend,

    Meredith & Stephanie

    Principals, Inkwel.com


    #TBT
    Jingle Belles

    Jingle Belles

    Twice As Nice

    Twice As Nice

    What's Your Sign?

    What's Your Sign?

    Wilde About 2010

    Wilde About 2010

    A little birdie told us...

    A little birdie told us...

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