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Ever Been To A Must-See-Um?

Well, you must see what's happening at the Adirondack Museum right now! Because unlike ordinary museums, this place is 32 action-packed acres of incredible exhibits, great gardens and tons of opportunities for hands-on fun for the whole family.

Inkwel is working with our friends at the stellar branding agency Tipping Sprung to help bring this museum to life in a forward thinking, roll-up-your-sleeves-and-chop-some-wood kind of way.

It's one example of a trend we're noticing--cultural mainstays further engaging loyal visitors (and attracting new audiences) through unprecedented participation.

It's not enough to just watch the Grammy's anymore--now normal people like you and me can get down and get groovy with JT (Justin Timberlake)...or at least vote to see who does.

We've also been developing copy for St. Regis' Aficionado Program--where "avid appreciators" trade shots with top PGA players at the Houston Open golf classic or go behind the scenes at the Vatican for an up-close and personal glimpse at Catholicism.

Who cares if it started with Survivor or American Idol? It looks like real life is more enticing than ever.

Happy Valentine's Day!

Meredith & Stephanie


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